McKenzi Shook

Mission-driven marketing
 & brand strategist. 

About

Portfolio

GET IN TOUCH

WELCOME - I'm McKenzi

A purpose-driven marketing strategist with a passion for affecting change through creativity and organization. 


BACKGROUND

 Having served as an in-house  marketing & PR director, a marketing consultant, and a non-profit development officer, McKenzi developed a passion for affecting change through creativity, with a strategy-first approach. 

With a speciality in editorial marketing, McKenzi has worked with Southern Living, Carolina Home & Garden, PBS, Fine Homes Magazine, Our State, and a variety of other publications. 

Throughout her career, McKenzi has received over 30 marketing awards, and was named the NCHBA Marketing Professional of the Year in 2022. She holds a Bachelor's Degree in Communications (Advertising), and numerous certifications in inbound marketing, digital marketing, social media marketing, and paid advertising. 

McKenzi is passionate about public service, and serves as a board member for Brother Wolf Animal Rescue, the chairperson for the Builder's Association of the Blue Ridge's marketing committee, and  a member of the Asheville Area Chamber of Commerce.  She lives in North Carolina with her husband and two adorable rescued pups. 

Marketing strategy 
Marketing Budget management
Brand Management
Print & Digital Marketing
Event PLanning & Management
Content Creation 
SEO OPTIMIZATION
CRM Management
PRESS, PR & Strategic ENGAGemenT

Expertise

Google Analytics 
Google Search Campaigns
Google Display campaigns 
Inbound marketing optimization
inbound sales 
Wordpress CMS
CRM data migration
Social media marketing
Meta Business Suite

Certifications 

On a Personal Note

Lives in

Asheville, NC

Inspired By

Teddy Roosevelt's 
"Man in the Arena" 

now playing

Dean Martin,  always

Now READING

Yet another historical biography 

take my money

Annie & Bear (our beloved dogs)

secret talent

Calligraphy & Hand Lettering

Personality

Enneagram Type 1 
"The Reformer"

favorite Local Place

Biltmore Estate

fave activity

Hosting Dinner Parties