Having served as an in-house marketing & PR director, a marketing consultant, and a non-profit development officer, McKenzi developed a passion for affecting change through creativity, with a strategy-first approach.
With a speciality in editorial marketing, McKenzi has worked with Southern Living, Carolina Home & Garden, PBS, Fine Homes Magazine, Our State, and a variety of other publications.
Throughout her career, McKenzi has received over 30 marketing awards, and was named the NCHBA Marketing Professional of the Year in 2022. She holds a Bachelor's Degree in Communications (Advertising), and numerous certifications in inbound marketing, digital marketing, social media marketing, and paid advertising.
McKenzi is passionate about public service, and serves as a board member for Brother Wolf Animal Rescue, the chairperson for the Builder's Association of the Blue Ridge's marketing committee, and a member of the Asheville Area Chamber of Commerce. She lives in North Carolina with her husband and two adorable rescued pups.
Marketing strategy
Marketing Budget management
Brand Management
Print & Digital Marketing
Event PLanning & Management
Content Creation
SEO OPTIMIZATION
CRM Management
PRESS, PR & Strategic ENGAGemenT
Google Analytics
Google Search Campaigns
Google Display campaigns
Inbound marketing optimization
inbound sales
Wordpress CMS
CRM data migration
Social media marketing
Meta Business Suite
Lives in
Asheville, NC
Inspired By
Teddy Roosevelt's
"Man in the Arena"
now playing
Dean Martin, always
Now READING
Yet another historical biography
take my money
Annie & Bear (our beloved dogs)
secret talent
Calligraphy & Hand Lettering
Personality
Enneagram Type 1
"The Reformer"
favorite Local Place
Biltmore Estate
fave activity
Hosting Dinner Parties